Vero & GQ Launch New Award
In 2017 GQ officially partnered with next-gen social network Vero to bring specially commissioned content to GQ’s Vero channel, with a focus on music and its related culture. Vero is a platform designed with artists and creators in mind and over the past 12 months, it has become the home of all things #GQMusic as well as becoming a globally-recognized app in its own right, becoming the no.1 social app in 18 countries earlier this year.
Music has always been a key part of the GQ mix, but this collaboration has seen editorial output around music grow further still. During the past nine months, GQ’s audience on Vero has grown from a couple of thousand followers to 77,000 (a 3750% increase). GQ has become an authority on the app, sharing exclusive content from GQ Editors and high-profile talent as well as book, music, film and place recommendations (all of which are fully searchable on the app).
As the partnership approaches the one-year mark, GQ and Vero have created a new award to honour an emerging musician at GQ’s Annual Men of the Year Award: the Vero Breakthrough Solo Artist of the Year Award.
The annual awards ceremony, in association with Hugo Boss, takes place on 5 September 2018 to recognise the men and women who shape the world’s cultural landscape over style, politics, entertainment and sport.
Built to enable users to interact more authentically online, Vero is also committed to driving positive change in the real world. So to mark this inaugural Vero Breakthrough Solo Artist Award, Vero will provide a $50,000 donation to a charity of the winner’s choosing.
“The inaugural Vero Breakthrough Artist of the Year Award is testament to the strategic success of our partnership with Vero so far, which has seen GQ platform more emerging musicians than ever before. We look forward to collaborating on more real-world projects such as the GQ Awards as the partnership enters its next phase,” adds GQ Publishing Director Nick Sargent.
“Vero is about driving authentic behaviour online and making it easy to connect meaningfully with others over shared passions. Music is a big part of people’s shared experiences. That’s why we are so committed to supporting artists and creators. We are delighted to be partnering with GQ to launch the Vero Breakthrough Solo Artist Award and hope it will inspire the next generation of artists,” says Ayman Hariri, Co-founder and CEO of Vero.
Discover GQ’s Vero channel by downloading Vero for free: