A new chapter for VERO
Today marks the beginning of a transformative new chapter for VERO, which will benefit not only the entire VERO community but also create new opportunities for creators, fans, and communities to connect, collaborate and fund projects away from the big corporate data and ad-driven social networks.
We launched VERO in 2015 because we felt there was a need for an alternative to the attention economy business model that has dominated for too long, and set out to build something new — a privacy-focused social membership network accountable to its members through a subscription business model, which could support our collective wellbeing and prioritize connection and the nurturing of strong, sustainable communities over “engagement.”
Several years and millions of VERO Members later, we are even more convinced of the need for a new kind of online space like the one VERO provides; and today we are making two related announcements concerning what’s next for VERO and where we’re headed together.
First, we are excited to announce that VERO has acquired Tokenise Stock Exchange International Ltd. — the world’s first regulated stock exchange for tokenised securities. This unique combination of a next-generation social membership network and a fully regulated stock exchange for digital assets will usher in a new era for social networking and the creator economy.
The integration of Tokenise’s innovative technology will enable us to realize two long-held ambitions of ours:
To enable the people who are building VERO to share directly in our success by offering VERO Members the chance to access true equity ownership in VERO via a share offering in a fully regulated environment.
We have long wanted to provide creators with tools to unlock the power of their communities by providing new routes to fund and amplify the work that’s most meaningful to them. The Tokenise acquisition will enable VERO to introduce tools and features to enable fans to co-own projects with their favorite creators and to gather, connect and collaborate with others who share their passions, values, and identities.
The second announcement we’re making today is that we are making our product roadmap publicly available so VERO Members can see what we’re building and why. In the immediate term, we’re laser-focused on delivering more community tools to help VERO Members feel more connected to each other and the communities they care most about.
The second build phase — 'Utility' — is focused on infrastructure and tools (including sustainable monetization opportunities) that will enable creators and their fans (members) to directly connect and collaborate with one another in ways that better empower a more mutual value exchange between creators and community.
The ‘Community’ and ‘Utility’ phases of focus set VERO up to be able to unlock an exciting new phase of ownership opportunities for VERO Members, creators, and fans which we believe will introduce the building blocks for a new, fairer, and freer era of online creativity and culture.
As far as the next steps go, you will see this roadmap update as we ship new features, and we will be back in touch with more announcements in due course.
We are so grateful to all VERO Members who have supported us up to this point — your loyalty and contributions are never taken for granted. We remain as committed as ever to our original mission: to build a social membership network that continues to support authentic communities, connections, and creativity. We can’t do this without your help and support.
Here’s to the next chapter.
Ayman
Road to Belonging